This program is targeted for Radio or Newspaper sponsor that will then sell the spots in their advertising program. If you had a connection with a local TV station you might try to get them to use this for a promotion for their sports coverage as well. You can also sell this program to a company that wants to have a Newpaper spot or Radio spot on a regular basis. The last thing is to put the program together yourself and sell each week to a different company. This will take a lot of work on your part but it depends, maybe you have someone on your team or someone you could recruit for your team, that likes promotions and advertising.

The basic program is that you will draw a number from the ticket sold at the races on Saturday Night and announce the number on the Radio or in the Newspaper on Monday morning for a prize, $25.00 cash or some item from the sponsor.

Steps to setup this program.

1. Check first with the track and see if they already have drawings at the track off of the tickets they sell. Do the tickets they sell have number on them? Will they give you time between races to bring your race car to center track and draw ticket, and promote the sponsor. If you use this program with a company, then try to get the Radio Station or Newspaper to also help with sponsorship, discounted air time or space.

2. Contact the Radio Station or Newspaper to enlist them as the sponsor and show them where they can then sell the time or space to their customers as a new spot. You must be willing to use your race car for a display at least once a week for the sponsor for that week. If you sell this to a company then maybe you only have to display once or twice a month. But they get advertising every week.

Note: One program was able to get the small local Newspaper to sponsor car and have coverage of the races on Monday with the winning number in the race coverage space. The winner had to see the number in the paper and come in to collect.

Remember this is the basic idea and the variation you use can be what works for you and the sponsor you find to use it.

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